How do you rank higher on Google search results? Having a well-built digital footprint is a necessary part of marketing today. This article will disclose the top ways you can get your website higher up on Google search, and what it takes to make your site successful.
1. Publish Relevant Content
What you publish on your website should always be relevant to the keywords you want it to appear for. Even if you're not ranking for specific keywords, having relevant content will still help your site rank better because Google determines algorithmically how the web page is suitable. It's quite simple really; what is relevant content? Only that which is related to the keyword searches that users are performing.
2. Improve Your Website’s User Experience
An improved website is one that users can easily navigate on (via search results, social media sites, etc.) and one they enjoy using. Let's be honest, it's more than the appearance of the site; it's about providing an overall great user experience.
You need some sort of guide that’s easy to follow (aka the website needs some sort of navigation). Once you find some kind of guide to follow, make sure you're consistent with it.
It's a well-known fact that more and more users are now accessing websites through mobile devices. For this reason, it’s crucial for websites to consider the mobile experience and to be able to optimize their content for mobile. It’s no longer enough to just create a website that only works on desktop computers. Site owners must now think of how their content will look/behave on mobile devices as well.
Speed is a crucial factor to consider when it comes to user experience because, as we know, users that visit websites with a slow loading time tend to not return. So make sure you optimize the loading time of your website through use of caching and other techniques.
3. Tell Google Which Keywords You’re Targeting
Google needs to know which keywords you’re targeting in order for it to show your site in relevant search results. You can let Google know by optimizing your webpages with the keywords that you’re aiming for.
Here the main areas of your website where you can implement your important keywords.
4. Build More Backlinks
You will not rank well on Google unless you have backlinks to your site. Your SEO rankings will not be visible if you do not build backlinks to your site. It’s important for you to build backlinks because it will help to show Google that other sites are validating your content -- which reinforces the relevancy of the content on your website.
5. Optimize for Voice Search
Most of us are unaware that Google has included voice search in its testing models for mobile devices. As you might know, Google is already heavily investing in mobile apps and services. At this point it’s likely that voice search will become significantly more important to them, which means you need to create content especially for users who will be using voice search.
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