health careercerts

A fantastic new website for the king of trading.
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About the Client

Based in Indiana, Weaver Popcorn Company, Inc. was founded in 1928 and is the largest popcorn company in the U.S. Their popcorn is sold in more than 50 countries around the world.

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Our Role

Web Design, User Experience, Front-End Development, User Interface Design, Project Management, Web Animation, 3D Animation, Product Photoshoot, Copywriting.

A Dedicated Effort

Every element featured on Pop Weaver’s homepage could have its own case study. That’s how much attention we paid to each detail. We spared no resources, creative ideas, or efforts for this project, putting in over 352 hours for the design alone!

Research Phase
In order to design a stellar website, we started by building a solid understanding of Pop Weaver’s business and market positioning. Over several weeks we visited multiple plants and offices.

We studied Pop Weaver’s competition, customers, partners, manufacturing process, business goals, corporate culture, website pain points and future development ideas. Research was done entirely in-house through stakeholder interviews, surveys and data validation.

A Website, No Matter How Beautiful, Must First  Be Functional

The next step was to create precise wireframes (“the perfect blueprint”) to visualize the site logic, taxonomy, user interactions, and homepage purpose.
We knew that without a well-grounded business strategy, timely calls-to-actions, and an intelligent homepage structure, the website wouldn’t stand on its own as a strong business development tool.
3D Animations
We wanted to include exceptional elements to make Pop Weaver’s website stand out. From a 3D popcorn box and flying kernels to an animated popcorn-making machine, we created a truly memorable experience.
All 3D models have been created and assembled element by element, so we can animate each image, enhance it, render it, and make it come to life. These provide a truly custom and memorable approach, unmatched by any competitor in the space.
Popcorn Photoshoot
Pop Weaver’s website does not have a single stock image, with each visual asset created in our studio.

How did it all happen? Well, we popped a lot of popcorn (our favorite flavor: Extra Butter) and had lots of fun shooting different photos and videos on different backgrounds.

Needleless to say We love Pop Weaver’s popcorn

What Else?
In order to design a stellar website, we started by building a solid understanding of Pop Weaver’s business and market positioning. Over several weeks we visited multiple plants and offices.

We studied Pop Weaver’s competition, customers, partners, manufacturing process, business goals, corporate culture, website pain points and future development ideas. Research was done entirely in-house through stakeholder interviews, surveys and data validation.

352

Hour of Designs

45

Bags of Popcorn enjoyed

15

 eDesign Experts

Vital Hat

Nexus

Waggy Walks

Prowibo

Made with for every design
Connect
Schedule a free consultation!
(860) 351-3232studio@mayarie.com
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