Paid
Social Media Advertising

Using data-based platforms & optimization to grow your business to the next level and beyond
GOOGLE/YOUTUBE
We get your brand in front of search engine users through targeted keyword bidding. Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video Ads (YouTube).
During the first three weeks we will:
• Analyses & Reporting SEM Audit
• Execution Plan & SEM Strategy
• Keyword Research & Optimization
• Creation & Technical account setup 
• Search Ad Copy
• and Launch and Optimize.
Ongoing Service includes:
Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience Alpha Beta campaign strategy maintenance where applicable Complete competitor analysis to uncover additional areas of opportunity Continually optimize keywords, bidding strategies, ad copy to drive the best results possible Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs
PAID SEARCH ECOMMERCE STARTER PACKAGE
This eCommerce Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Shopping campaign efforts. What We Do:
Campaign Setup & Management Performance
• Analyses & Reporting SEM Audit
• Execution Plan & SEM Strategy
• Keyword Research & Optimization
• Creation & Technical account setup 
• Search Ad Copy
• Competitive SEM Research
LEAD GENERATION STARTER PACKAGE
Our team of highly experienced search strategists and experts use their collective knowledge of consumer search behavior to take advantage of fast-moving marketplaces. Our approach begins with creating testing methodologies to identify areas of opportunity where your brand can stand out against the competition. To do so, we perform extensive brand, product, competitive, and marketplace research to identify the most relevant keywords while leveraging best-in-class technology, tools, methodologies, and processes to create tailored strategies unique to your brand.

This Lead Generation Starter Package includes creating ad copy and strategy for your Branded and Dynamic blended search campaigns while also strategically launching and optimizing Remarketing Display. What We Do:
• Campaign Setup & Management 
• Performance
Analyses & Reporting SEM Audit
• Execution Plan & SEM Strategy Keyword
• Research
• Search Ad Copy
• Competitive SEM Research
MICROSOFT/BING/YAHOO ADS
We get your brand in front of search engine users through targeted keyword bidding. We strategically allocate your advertising dollars across platforms within Microsoft’s Search Network, consisting of Bing, Yahoo and MSN.

Using all the latest tools to generate unique strategic insights, we constantly test to determine optimal keyword combinations, text ads, and landing pages to optimize spend and exceed goals. Additionally, depending on the paid search ad platform, ad types can include Display, Shopping, Email ads, and Video.
During the first three weeks we will:
• Audit the account, competitor analysis, • and provide a launch and execution plan
• Campaign Creation & Technical account setup audit (conversion tracking, etc), and
• Launch and Optimize.
Ongoing Service includes:
• Search term analysis and keyword growth research using a variety of tools to discover the best terms to reach your desired audience
• Alpha Beta campaign strategy maintenance where applicable
• Complete competitor analysis to uncover additional areas of opportunity
• Continually optimize keywords, bidding strategies, ad copy to drive the best results possible
• Twice-monthly check-in calls when needed to discuss ongoing strategy and report against KPIs
A roadmap to success
Every business, no matter what stage of development it’s in, needs a c-suite level expert to orchestrate and organize its full-funnel digital marketing efforts. We can guide you on the path to success.
Move from chaos to clarity
As brand-centric performance marketers, we act as your second pair of eyes to help navigate the ever-changing digital space and identify opportunities as well as pitfalls.
Empower your brand & enlarge your presence
We digest business intelligence, marketing goals, brand vision, and product logistics to provide best-of-breed execution plans tailored around increasing your reach.
Mayarie Media was Tasked with Two Goals for Google Ads:
To maintain a 5x ROAS
Grow revenue as much as possible

1,082%

Mayarie Media helped grow Barstool Sports' eCommerce revenue by 1,082% compared to the period before the brand engaged with Hawke.

84%

These campaigns had the additional benefit of exceeding the efficiency threshold set by Barstool by over 84%.
With our help, The Sill’s ROAS blossomed from a wilting -23% to 403% (year-over-year for the same period), while decreasing CPAs by 38% despite scaling spend more than 10x.

31.3%

While the client’s overall sales grew 8.3x, AdWords revenue grew from 4.4% of total revenue to 31.3%.

2.51%

As for engagement, CTR improved from 0.94% to 2.51%, and impressions grew 6.6x.

Build your
brand story

After all, creating powerful, performance-based narratives for your brand is what marketing is all about. We leverage data-centric, transactional information to create compelling stories for driving business objectives and helping you scale success across all digital properties.

03

IMPLEMENT
We put our shared plan into action, taking the time to measure and adjust it as needed for a maximum ROI.

04

ANALYZE
We take a close look at results, determining actionable next steps for your continued success across all marketing efforts.

Ready for better marketing?

Empower, scale and develop your business with a dedicated team of marketing experts.
Made with for every design
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