Hey there! If you're running a small business without a dedicated marketing department, it's highly likely that you don't have someone on your team who is keeping up with the ever-changing landscape of SEO. But don't worry, there are a few things you can do to keep up with the game.
First things first, let's talk about content marketing. Small businesses often don't have the budget to hire a full-time writer or editor for their site, but that's where content marketing comes in. A key part of this is writing high-quality guest posts. If you have relevant connections, approach them and pitch them content. If they like it, they'll publish it on their site and link it back to you. This is a win-win for everyone involved, including your potential customers.
Technical SEO is another important aspect of SEO that you shouldn't ignore. Search engines have a lot of control when it comes to determining rankings. Among the most important tools for technical SEO are Google Search Console/Webmaster Tools, Google Analytics/Site Search Consistency Checker, and Google Webmaster Guidelines. Google has a ton of resources you can use as needed, so make sure you're utilizing them.
Every once in a while, search engines will change their algorithm, or change how they rank sites overall in the SERPs. When this happens, it's very important that you act fast to fix any problems with your site that might be causing you to lose traffic and rankings. Technical audits are a great way to ensure that you know what needs to be fixed and get your site fixed up in a short period of time.
The final strategy is content curation, which is the process of finding the best content on the web relevant to your niche, writing short summaries of it, and adding it to your site. This is a fantastic way of building links with your own site and helping others if they find your summary useful.
If you're just starting out in a competitive market, it can be hard to stand out from the crowd if you don't also have a strong technical SEO game. So, stay abreast of Google's SEO updates by reading their official blog posts about changes. When you combine content curation with technical SEO, you have a full-fledged content strategy that will get your website to the top of the search engines.
Here are some tips to help make your life easier when working on your SEO strategy:
- Develop a content curation strategy and plan a calendar
- Designate time for technical SEO
- Dedicate time to content creation
- Manage guest posting strategy
- Stay up-to-date with Google's SEO updates
Remember, Search Engine Optimization can generate organic traffic for your business, which can cost your competitors tens of thousands of dollars to get. It does require work and investment, but in the long run, it's far more powerful than just an ads strategy alone.
